ELF is joining forces with the European Commission to celebrate the inaugural Day of the Ex-Smoker.
Today, events are taking place in all EU countries to mark the first ever Day of the Ex-Smoker, an initiative of the “Ex-Smokers are Unstoppable” campaign, and the first health awareness day to celebrate the achievements of ex-smokers everywhere. By making role models of all ex-smokers, including the 400,000 people who have signed up to quit smoking with free online tool, iCoach, it is hoped that thousands more will be inspired to kick the habit.
It is hoped that the Day of the Ex-Smoker will show those still struggling with tobacco, that the life of the ex-smoker is something worth striving for.
Speaking at a public event, at Parc du Cinquantenaire, Brussels; European Commissioner for Health, Tonio Borg said: “Congratulations to all ex-smokers! Ex-smokers are heroes for fighting and winning against addiction to cigarettes, and a source of inspiration to others. I am pleased that many people are embracing a life free of tobacco and I very much hope that this will indeed inspire many more people to follow.”
Speaking on behalf of the European Lung Foundation and Education for Health, ELF Chair, Monica Fletcher said: “The important thing is the shared goal. ELF and Education for Health are part of an array of NGOs who have partnered with the campaign. We’ve joined forces with the “Ex-Smokers” campaign on a number of projects, from the world’s first In-Flight Smoking Cessation Card to public lung health testing campaigns and we’re delighted to be here today to congratulate the achievements of so many ex-smokers.”
The public event was especially for ex-smokers who were in Brussels and got the chance to meet world renowned DJ, Bob Sinclar who, to celebrate the Day of the Ex-Smoker, has donated 1,000 free downloads of his new song, “Summer Moonlight”. Launched in 2011, “Ex-Smokers are Unstoppable” is an EC flagship campaign, aimed at reversing the annual toll of 700,000 preventable deaths linked to tobacco across the EU. Aimed specifically at the 28 million EU smokers aged from 25 to 34, “Ex-Smokers are Unstoppable” uniquely shifts the focus away from reiterating the dangers of smoking and highlights the benefits of quitting. The campaign’s science-based, free health tool, iCoach is available in 22 EU languages.
ELF recently awarded the 2013 ELF Award to another recent innovation of the campaign, ‘Quit Smoking With Barca’, the European Commission’s partnership with international football club, FC Barcelona. This program is currently supporting more than 70,000 people quit smoking.
As the ‘Day of the Ex-Smoker’ events continue across Europe, it is hoped that a new tradition is being formed: that of congratulating ex-smokers and celebrating health.
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