Our approach


The campaign is designed for everyone, whether or not they are living with a lung condition, and focuses on practical, evidence-based messages that support healthier lifestyles and improved lung health outcomes.

By combining scientific evidence with public engagement, the campaign helps individuals, communities and organisations better understand lung health and take meaningful action to prevent disease and improve wellbeing.

Healthy Lungs for Life is built around six core campaign themes:

  • BreatheCleanAir
  • BeSmokeFree
  • TakeTheActiveOption
  • Vaccinate
  • FightClimateChange
  • EatWell

Each theme highlights an important area of lung health, combining scientific evidence with practical guidance and accessible resources. Together, they form a comprehensive approach to lung health promotion and disease prevention.

Campaign themes


Each campaign theme focuses on a key factor influencing lung health. Information resources, social media toolkits and advocacy materials are available for each topic to support awareness, education and engagement.

#BreatheCleanAir
#BreatheCleanAir

#BreatheCleanAir

Air quality is vital for healthy lungs. Explore the impact of indoor and outdoor air pollution, what it means for lung health and how you can take action.

Access information resources available in multiple languages, download the BreatheCleanAir toolkit and explore advocacy packs and campaign materials.


Learn more
#BeSmokeFree
#BeSmokeFree

#BeSmokeFree

Stopping smoking is one of the most effective ways to protect your lungs. Learn about the benefits of quitting, nicotine products and the effects of passive smoking.

Find information resources in multiple languages, the BeSmokeFree toolkit and advocacy materials to help amplify the message.


Learn more
#TaketheActiveOption
#TaketheActiveOption

#TaketheActiveOption

Physical activity supports lung health at every level. Discover how movement benefits people with and without lung conditions, plus practical tips for staying active.

Access ELF information resources, the TakeTheActiveOption toolkit, and opportunities to get involved in advocacy and campaign activity.


Learn more
#Vaccinate
#Vaccinate

#Vaccinate

Vaccination protects individuals and communities from serious lung infections. Learn how vaccines work and why they are essential for lung health.

Explore ELF information resources, vaccination toolkit materials and advocacy resources.


Learn more
#FightClimateChange
#FightClimateChange

#FightClimateChange

Climate change has direct and indirect impacts on lung health. Understand the links between environment and respiratory health and actions that make a difference.

Access ELF information resources, the FightClimateChange toolkit and advocacy materials to support engagement and awareness.


Learn more
#EatWell

#EatWell

Eating well supports lung health across the life course. Learn how diet, gut health and key nutrients contribute to better breathing and lower inflammation.

Find ELF information resources, the EatWell toolkit and advocacy materials designed to support healthier food choices and awareness.


Learn more

Campaign resources

A general Healthy Lungs for Life toolkit covering clean air and smoking cessation is available to support organisations, healthcare professionals and campaign partners in delivering consistent messages about lung health. The toolkit includes key campaign messaging, visual assets and general “keeping lungs healthy” information that can be adapted for local use.

Download the toolkit

Healthy Lungs for Life calendar

A campaign calendar is also available, highlighting key awareness dates and opportunities throughout the year to support lung health promotion activities. This resource helps partners and supporters align their activities with global and regional health awareness moments, increasing visibility and engagement.

Visit the calendar